Speaking to the Rumba publication in 2021, Olli Antonio explained that they had always planned to establish their own label at some point, noting that it was, in a way, every rapper's dream. He mentioned that in the spring, he and a couple of friends had finally begun brainstorming this project and pushing it forward. He added that it had felt like the right time to fully take publishing into their own hands, and when the opportunity arose and suitable partners were found, everything came together successfully.
Following the release of their first album, the band needed some time to create new music. In the spring of 2022, Negatiiviset Nuoret released their second album, Negatiiviset Nuoret II, which features a stronger influence of old-school rock and roll. The songs on this album touch upon real-life struggles, themes of human relationships, mental health, and issues related to substance abuse.